Visual Communication

Print, Layout & Typography

TYPOGRAPHY • VISUAL IDENTITY • POSTER SERIES • TYPOGRAPHY • VISUAL IDENTITY • POSTER SERIES •

TYPOGRAPHY • VISUAL IDENTITY • POSTER SERIES • TYPOGRAPHY • VISUAL IDENTITY • POSTER SERIES •

University of Waterloo • Campaign

The Move-In Guide

Moving into residence is overwhelming. This social media series uses humor ("Goose Style") and clear visuals to break down complex logistics—from ID requirements to packing lists—into bite-sized, engaging missions.

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GBDA 202 • Series

Poster Design

A series of posters created using Adobe Ps and Ai, exploring themes of cinematic resonance, personal passion, and future goals through typography and layout.

01. Cinematic Resonance

A good film creates deep resonance. It dissolves the screen, making the audience feel completely immersed and part of the unfolding story.

02. Passion in Type

Visualizing a deep passion for cinema through expressive typography and dynamic layout design.

03. The Goal Roadmap

(Note: The poster image is blurred because the original file size exceeded GitHub's limits. The full content is transcribed below.) "Create stories that resonate deeply. Don't try to understand—just feel."

A timeline from Now to Future:
• Doing my best to excel in my studies.
• Find a co-op job I am genuinely passionate about.
• Create impactful and meaningful film projects.
• Produce my first professional film with sponsors.
Ultimate Goal: Collaborating with Denis Villeneuve.

04. Director Spotlight: Villeneuve

A poster tribute to favorite director Denis Villeneuve, capturing the essence of his atmospheric and visceral storytelling style.

Design Poster 1
Design Poster 2
Design Poster 3
Design Poster 4
30 Minute Sprint Poster
GBDA 203 • Autoethnography

The 30-Minute Sprint

The Experiment: I screen-recorded myself using Xiao Hong Shu (Little Red Book) for 30 minutes to analyze the "Endless Scrolling Mechanism" and its impact on my attention span.

The Result: Out of 88 videos encountered, my viewing habits revealed a desperate need for speed.

34% Skipped immediately
(< 3 Seconds)
30% Watched at
2x Speed
36% Finished
Video
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Data Viz Ps Ai
GBDA 201 • Foundations

Design Fundamentals

Explorations in texture, composition, and event promotion.

Design Exploration Poster
Structure
Nature Poster
Organic Forms
Final Poster
Final Showcase

More to come

Continuing the exploration.